How to hire Graphic designers who understand your brand’s vision?

Choosing the right graphic designer can make your brand look so much better. They make your concepts real by creating images that connect with your audience effectively. But with so many talented graphic artists for hire, how do you find the perfect fit?

In this blog, we will guide you through the essential steps to hire graphic designers who truly understand your brand’s unique voice and aesthetic. We will discuss the work graphic designers perform and the essential skills they need and show you how they add value to your team. Whether you are looking to hire a graphic designer in India or elsewhere, identifying the right talent is key.

We will look at the pros and cons of remote hiring compared to freelancers, along with the difficulties of running teams from a distance. Finally, we will introduce Global Squirrels, a solution that simplifies the process of hiring a graphic artist who seamlessly integrates with your workflow.

What do Graphic designers do, and what skills must you look out for?

Graphic designers visually communicate ideas and messages across the media. Their work requires a balance of creativity and technical expertise to produce compelling visuals. If you are looking to hire graphic designers, understanding their roles, responsibilities, and required skills is essential.

Roles and responsibilities

• Creating visual content: Designing marketing materials, product packaging, and digital graphics tailored to project objectives.
• Conceptualization: Brainstorming and translating briefs into actionable designs that create unique ideas.
• Using design software: Proficiently working with tools like Adobe Photoshop, Illustrator, and InDesign to create professional visuals.
• Quality assurance: Taking a look at and improving designs based on feedback.

Soft and hard skills to watch out for

UX/UI designs

The graphic designers you are hiring must have a solid understanding of user experience (UX) and user interface (UI) principles to create visually appealing and functional designs. Both these programs develop functionality that increases users’ interactivity and satisfaction. Wireframing and prototyping tools familiarize designers with ways of capturing and trying out ideas before full-on production, which makes them essential for designing a user-centered product.

Time management

Time management is important when hiring graphic designers to handle several projects with short deadlines. The ability to prioritize tasks accurately will guarantee quality designs and punctual schedules and will maintain productivity at its best without ruining your creativity.

Creativity

At the heart of graphic design is creativity. Designers must find a way to stand out in a crowded environment that will meet the needs of clients. Industry knowledge opens its designers to not just express the needs of a client to the fullest but also understand the uniqueness each company should possess in the backdrop of a highly competitive market.

Technology

When you hire graphic designers, they must know about Adobe Creative Suite designs like Illustrator, Photoshop, and InDesign. Their proficiency in web programming languages, HTML, and CSS enhances some extra effort. Along with having technical proficiency and perfection, the designer can truly create high-quality content that caters to digital platforms.

Typography

It is crucial for your Graphic designer to communicate through their design. A powerful typography skill typically means defining the kind of font that will enhance the design, understanding kerning, leading, and utilizing specific typographic laws in order to better comprehend the visual appeal and readability since it is essential for creating more engaging visual narratives, capturing the imagination of the public.

Ideation

Graphic designers are good at ideation and producing the most creative concepts. This encompasses expressions such as brainstorming, mood boards, and thumbnail sketching, which visualize ideas. Strong ideation skill ensures that the designs reflect key project goals and further resonate with the brand’s identity.

Perks of hiring a graphic designer

• Professionalism and expertise

Graphic designers bring a wealth of knowledge and experience to the table. Such expertise will mean that your visuals can be both appealing and professionally executed, raising the credibility and trustworthiness of your brand with your target audience.

• Time efficiency

Creating high-quality designs typically takes a significant amount of skill and time. However, by hiring a graphic designer, you can save time and free your schedule to focus on other aspects of your business.

• Brand consistency

You can hire a graphic artist who ensures that the branding remains consistent in the materials, including logos, social media, and websites. This will have a reinforcing effect on your brand, which will be easily recognizable and remembered by customers.

• Unique and memorable designs

A good designer can come up with unique visuals that fit your brand personality and audience. When you hire gfx designers, they can create designs that set your business apart from your competitors.

• Improved user experience

Graphic designers care about functionality as much as they do about aesthetics. They design user-friendly layouts for websites, apps, and marketing materials, thereby enhancing user experience and driving higher engagement and satisfaction.

Why hire dedicated Graphic designers over freelancers?

Hiring dedicated graphic designers brings numerous advantages over hiring freelancers. Especially if you are looking for high consistency and team collaboration, you have an attractive option for hiring graphic designers in India.

Consistency and cohesion

Dedicated graphic designers work only for your business, thus allowing them to understand the voice and design language of your brand deeply. This will mean consistent branding in all projects, which is important for a strong market presence and customer recognition. 

Availability and real-time collaboration

You can hire remote graphic designers, for instance, in India, as they will be available to work during your business hours. Therefore, this increases the chances of a speedy turnaround of tasks that may need urgent handling, and one is able to engage in real-time collaboration. Feedback and changes are implemented instantaneously, leading to efficiency and preventing delays.

Deep understanding of brand values

When you hire a dedicated designer or a team of graphic artists for hire, they invest time in understanding your products, services, and target audience. The more they understand your business, the better designs they can craft to resonate effectively with your customers, thus bringing your brand values to life through compelling visual identities.

Challenges you may face when you hire Graphic designers remotely

• Difficulty in managing your employee’s payroll

The process of hiring remote graphic designers across borders is complicated by the fact they are remote, and you need to manage their payroll. Currency exchange rates can also create fluctuation in cost because of the designer’s local currency. Additionally, businesses must navigate varying tax regulations in the designer’s country to ensure compliance, which can add administrative burdens. Another potential hurdle is the fact that international banking systems or holidays could delay transactions until the next day.

• Compliance challenges in remote locations

Compliance with local labor laws is important when you are hiring graphic designers remotely. Different countries have different legal frameworks surrounding employment contracts, termination policies, and working hours, and these have to be followed. Employers are also responsible for ensuring proper tax withholding and reporting in the designer’s region, which can vary significantly. Intellectual property rights are another critical consideration, requiring contracts that clearly establish ownership of the designs produced.

• Unable to track your employee’s productivity efficiently

Keeping track of productivity from a remote and global workforce is hard enough for businesses, especially considering the array of legal requirements, time zones, and cultural differences these workers operate in. Ensuring accurate timesheets, managing country-specific leave policies, and assigning tasks effectively can quickly become overwhelming. Since businesses can easily fall out of compliance with local labor laws, lack visibility into team performance, and suffer from inefficiency in task management without the right tools, this situation is not desirable.

Global Squirrels: Hire Graphic designers remotely who meet all your requirements without a hassle

Global Squirrels is a staffing and payroll platform that helps you hire Graphic designers by allowing you to save up to 20% on hiring and managing them effectively. Our platform manages your employees by handling all administrative functions, including payroll & benefits management, performance & task management, timesheet approvals for leaves and tasks, and compliance with local and international labor and tax laws.

Our platform understands the challenges you face and offers solutions that help your business become more successful.

Payroll management solution

• Automated local payments: Our platform helps you pay graphic designers in their local currency to eliminate the risk of cost fluctuations and administrative hassles.
• Compliance with tax regulations: With our platform, you do not have to worry about proper tax withholding and reporting as it takes care of what is required by the graphic designer’s country-specific requirements.
• Reliable and timely payments: our platform guarantees that payments will be processed on time.

Compliance management solution

• Employment law compliance: Our platform ensures all contracts align with country-specific laws, including those related to working hours, termination policies, and employment terms.
• Tax filing and reporting: Our system takes care of the intricacies of tax compliance through the complexities of filings and compliance with local regulations.
• Risk mitigation: Our platform proactively mitigates the risk of employee misclassification or non-compliance penalties by staying abreast of ever-changing employment laws.

Tracking productivity solution

Global Squirrels allows you to manage tasks easily on a strong and easy-to-use platform that is perfect for distributed teams.

• One-time and recurring tasks: On our platform, managers can assign tasks that have clear start and end dates either once or as a recurring task. This ensures that all tasks are well-defined and deadlines are consistently met.
• Integrated timesheet tracking: Task assignments are directly linked to the timesheet feature, enabling seamless tracking of time spent on each task. This integration provides insights into team performance and helps identify areas for improvement.
• Task visibility and transparency: With real-time access to task statuses, everyone knows what is going on. This transparency also helps to hold people accountable because employees can see exactly where they have come from, and managers can quickly see where the bottlenecks are.

Our platform helps you access these features based on the plan you choose.

Orange plan

If you wish to hire graphic designers who meet all your business requirements, the Orange plan is for you. All you need to do is sign up and choose the Orange plan, where you will need to fill in details such as job title, job duties, expected start date, educational background, skills, and the countries from which you wish to hire graphic designers. Once you submit this request for a new resource, our platform will provide curated profiles within 2 to 5 business days, from which you will be asked to choose profiles you want to interview. After the interview, you can choose candidates you want in your business. Once the onboarding process begins, our platform will handle all HR functions, including payroll setup, benefits administration, performance & task management, timesheet setup, and compliance with local and international labor & tax laws.

Purple plan

If you wish to onboard your current freelance Graphic designers or have an already-sourced candidate, you can choose the Purple plan. Our platform will handle all HR functions, ensuring you face no legal risks and that you manage your employees efficiently.

Are you ready to hire Graphic designers? Request a demo today!