Case study
How a field-services contracting group built its outbound and marketing layer
A multi-business owner running several contracting operations needed to activate a dormant 5,000-contact CRM, drive consistent outbound campaigns, and tighten his digital presence, without adding salaried headcount in his US office. He partnered with Global Squirrels to staff two remote roles in Mexico, aligned to his Mountain Standard Time operating hours, with payroll and compliance handled end-to-end.
in CRM
both MST aligned
Executive summary
An owner-operator running several field-services contracting businesses had a familiar problem. The work, the leads, and the digital activity he needed to do were all clear. The capacity to actually get any of it done was not. A 5,000-contact CRM tied to his scheduling platform was sitting dormant. The outbound motion he wanted to run had never been built. The websites, the local SEO, and the social posting were all on a to-do list that never moved.
Hiring locally was off the table economically. Past remote-hiring experiences had left him cautious, and what he wanted from any vendor was unusually high transparency. He partnered with Global Squirrels on the Contractor plan, hiring two Mexico-based full-timers, one for outbound sales and CRM activation, one for SEO and marketing management, both aligned to his Mountain Standard Time operating hours.
Within three weeks, both seats were filled. By the end of the first month, the dormant CRM had been worked end-to-end, outbound sequences were running, and the SEO rebuild was underway. Combined all-in cost held at roughly $3,200 per month, well under the loaded cost of a single US-based hire covering either function in isolation.
Client at a glance
The client is an owner-operator running a group of field services contracting businesses out of the US. He needed two remote functions to be stood up at once – outbound sales and CRM activation, plus SEO and marketing management – both aligned to his Mountain Standard Time operating hours and both staffed full-time without expanding his domestic office.
The challenge
Contractor owners running multiple operations tend to face the same compounding problem: every business has the same back-office work, none of them is large enough on its own to justify a dedicated hire, and the owner ends up doing all of it badly. For this client, the stack of unaddressed work looked like this:
- A dormant 5,000-contact CRM linked to a field-services scheduling platform, full of leads that had never been worked systematically.
- Outbound campaigns (email and texting) that the owner knew he should be running but never had time to set up, let alone maintain.
- A digital footprint that was thinner than it should be for a multi-business operation. Website SEO, local search presence, and social posting were all on the to-do list, and none of them were getting done.
- Real reservations about remote hiring, born from past experiences. The owner had been burned before and was openly skeptical of vendors he could not verify.
- A higher-than-usual bar on transparency. He wanted to see exactly where every dollar of any deposit, payroll run, or service fee was going before committing.
The solution: Global Squirrels
Global Squirrels matched the role profile to the Mexico talent pool, the time-zone requirement, and the budget constraints. The Contractor plan handled the legal complexity of cross-border employment. The transparency requirement was met head-on, with line-by-line cost disclosures before any deposit was paid:
- Two full-time remote hires sourced through Global Squirrels’ Mexico talent pool, both operating on Mountain Standard Time and overlapping fully with the owner’s working day.
- Role one: an outbound sales associate / data-entry specialist with prior CRM experience, capable of running scripted outbound email and text campaigns against the 5,000-contact database.
- Role two: an SEO and marketing manager handling website optimization, local search visibility, and social-media presence across the owner’s portfolio.
- The Contractor plan, with Global Squirrels acting as employer of record and handling all payroll, compliance, benefits, and statutory work in Mexico, while the client retained day-to-day performance management.
- An itemized, line-by-line breakdown of the refundable deposit, the recurring monthly fee, and every payroll charge was shared before any commitment was made.
- A US-based account team out of Irvine, California, giving the owner a local point of contact rather than only an offshore one.
How the hiring process runs
The Contractor plan turns hiring into a predictable six-step sequence:
- Submit a recruitment request through the Global Squirrels platform, with the role profile and the time-zone preference attached.
- Receive pre-screened candidate profiles within three to five business days, complete with resumes, cover letters, and any optional skills tests requested.
- Run client-side interviews directly through the platform. No payment owed until a candidate is selected.
- Approve an offer letter covering responsibilities, hours, start date, and compensation before onboarding begins.
- Pay a refundable one-month deposit, after which payroll, taxes, benefits, and HR compliance shift to Global Squirrels.
- Manage performance and day-to-day work internally. Review a transparent monthly ledger covering every dollar paid in or out.
Day-to-day work and performance stay inside the client’s organization. Global Squirrels handles employer-of-record duties, including the specifics of Mexican payroll, taxes, severance, and statutory bonuses.
The results
Within one month of submitting the initial request, two full-time remote hires were running the work that had been stalled for the better part of a year.
- Both roles were staffed within three weeks of the initial request, with the outbound associate hired first and the SEO/marketing manager onboarded the following week.
- The dormant 5,000-contact CRM was activated. Within the first month, the outbound associate had segmented the database, run a first sequenced email-and-text outreach pass, and logged disposition data on every record.
- Inbound replies and booked calls began landing in the owner’s calendar consistently from week three onward, replacing what had been months of database silence.
- Local SEO presence was rebuilt across the owner’s three contracting brands within the first quarter, with on-page work, Google Business profile cleanup, and a steady cadence of social posts running across Instagram and Facebook.
- Combined all-in cost for both roles held steady at approximately $3,200 per month, well under the loaded cost of a single US-based sales-and-marketing hire he had previously priced.
- Owner-operator able to spend his time on management and growth rather than CRM cleanup, posting, or chasing outbound activity that was not happening.
Testimonial
Why owner-operators choose Global Squirrels
- Time-zone aligned hiring out of Mexico for clients running US business hours, especially in the Mountain and Pacific time zones.
- A US-based account team in Irvine, California, giving clients a domestic point of contact alongside the international hires.
- Employer of record model that handles every line of payroll, tax, benefits, and statutory compliance, including the realities of Mexican labor law.
- Itemized, transparent ledgers covering every dollar in and out, addressed specifically to clients with prior bad experiences in remote hiring.
- Refundable deposit, no long-term contract, and replacement support if a hire does not work out.
- Capacity to support not just sales and data-entry roles but also SEO, marketing, administrative, and compliance functions under one engagement.
Ready to build your remote team?
No upfront fees. Curated candidate profiles in 2 to 5 business days. Full onboarding in under 10 days.