Growth Hacker

The primary responsibilities of this role include developing and implementing online marketing strategies to increase our digital marketing presence and new customer acquisition. You will be expected to design and execute tests, capture and analyze data, identify trends and insights, and achieve maximum ROI in paid search campaigns.

Key Responsibilities:

1. Develop and implement comprehensive digital marketing programs in line with brand plans and business priorities.
2. Work with the product, marketing, and sales teams to implement growth initiatives.
3. Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.
4. Conduct and present competitive analyses and market research.
5. Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand.
6. Translate ideas to actionable items that deliver business results.
7. Analyze, recommend and lead the implementation of improvement initiatives.
8. Keep abreast with the latest trends and changes in UI/UX and digital marketing.
9. Identify industry trends and insights.

Requirements:

1. Proven experience as a Growth Hacker, or similar role.
2. Knowledge of funnel marketing and strong analytical skills.
3. Solid understanding of web design and web analysis, including experience with A/B testing and metrics-driven (performance) marketing.
4. Strong project management skills.
5. Strong problem-solving abilities.
6. Excellent written and verbal communication skills.
7. Proficient in MS Office and business software (e.g. CRM).
8. A team player with leadership skills.
9. BSc/BA in Marketing, Business or similar field; MSc/MA will be