Nice to have knowledge in 8+ years in B2B demand generation, at least 4 of them marketing to the US market
Nice to have knowledge in Owned demand gen through a company's run from roughly $2 to 3M up to $10M+ ARR, and has personally carried a marketing-sourced pipeline number
Nice to have knowledge in Run account-based demand against a finite named list with a meeting or demo target, not an engagement target
Nice to have knowledge in Owned a paid budget with cost-per-outcome accountability and is effective at modest spend
Nice to have knowledge in Owned a B2B conference and event portfolio with a pipeline target
Nice to have knowledge in Uses AI tooling as a routine part of the work, with specific examples of what it replaced
Nice to have knowledge in 2+ years managing at least 2 direct reports, and has held an agency to written KPIs
Nice to have knowledge in 18+ month tenures across roles. Please screen out a pattern of job-hopping