Demand Generation Manager

Mexico
8+ years in B2B demand generation, at least 4 of them marketing to the US market, Owned demand gen through a company's run from roughly $2 to 3M up to $10M+ ARR, and has personally carried a marketing-sourced pipeline number, Run account-based demand against a finite named list with a meeting or demo target, not an engagement target, Owned a paid budget with cost-per-outcome accountability and is effective at modest spend, Owned a B2B conference and event portfolio with a pipeline target, Uses AI tooling as a routine part of the work, with specific examples of what it replaced, 2+ years managing at least 2 direct reports, and has held an agency to written KPIs, 18+ month tenures across roles. Please screen out a pattern of job-hopping

Job Duties:

1. Demand Generation Strategy & Pipeline Ownership

2. Account-Based Marketing & Named-Account Strategy

3. Paid Media & Conversion Performance

4. Field Marketing, Events & Webinar Execution

5. Analytics, Attribution & Demand Forecasting

6. Coaching, Team Leadership & Agency Management

7. Lifecycle & Expansion Demand Motion

8. Regulated & Advisor-Channel Go-to-Market

Skill Requirements:

Nice to have knowledge in 8+ years in B2B demand generation, at least 4 of them marketing to the US market
Nice to have knowledge in Owned demand gen through a company's run from roughly $2 to 3M up to $10M+ ARR, and has personally carried a marketing-sourced pipeline number
Nice to have knowledge in Run account-based demand against a finite named list with a meeting or demo target, not an engagement target
Nice to have knowledge in Owned a paid budget with cost-per-outcome accountability and is effective at modest spend
Nice to have knowledge in Owned a B2B conference and event portfolio with a pipeline target
Nice to have knowledge in Uses AI tooling as a routine part of the work, with specific examples of what it replaced
Nice to have knowledge in 2+ years managing at least 2 direct reports, and has held an agency to written KPIs
Nice to have knowledge in 18+ month tenures across roles. Please screen out a pattern of job-hopping

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