Role Overview
The Product Marketing & Content Lead owns product positioning, messaging, and sales enablement for StratiFi's IQ product suite (RiskIQ, ComplianceIQ, InvestIQ). This is the highest-impact hire in the marketing org — no one currently owns the narrative that connects StratiFi's features to advisor outcomes, and the sales team is operating without battlecards, competitive materials, or a consistent positioning framework. This role bridges Product, Sales, and Marketing to drive pipeline and accelerate the land-and-expand motion across StratiFi's 6-persona, 6-segment market.
Key Accountabilities:
- Own positioning, messaging, and go-to-market narrative for all StratiFi products
Build and maintain the full sales enablement library (battlecards, one-pagers, case studies, comparison guides)
Develop thought leadership content (ebooks, whitepapers, industry reports) that generates MQLs and establishes StratiFi as the authority in wealthtech risk and compliance
Plan and create content for StratiFi-led webinars
Write landing page copy for product and campaign launches
Translate technical features (e.g., PRISM ratings, compliance monitoring) into advisor-friendly language across all channels